10-step marketing plan for small hair salons to attract more customers

Are you a salon owner looking to attract more hair extension clients and grow your business? With Instagram’s visual appeal and local reach, it’s the perfect platform to showcase your expertise and build a loyal clientele. To help you tap into this opportunity, we’ve created a 10-step marketing plan designed specifically for small salons. This plan will guide you through optimising your Instagram profile, creating compelling content, and leveraging local influencers to increase bookings and boost your brand visibility. Ready to transform your Instagram into a client-generating powerhouse? Let’s get started!

1. Optimize Your Instagram Profile

• Profile Picture: Use a high-quality salon logo or a clean, professional image that represents your brand.
• Bio: Clearly communicate your services, including hair extensions. Include keywords like "hair extensions," "tape-ins," and "clip-ins" along with your location to help local clients find you.
• Link in Bio: Direct potential customers to your booking page or a dedicated hair extension services page on your website.

WE LIKE: Glo Salon branding is strong and consistent across their Instagram profile. It is clear from the bio what services they offer and their areas of expertise.

2. Showcase Before-and-After Photos

• Post high-quality before-and-after images of clients who have had hair extensions applied. This creates immediate visual impact and shows potential customers what they can expect.
• Use carousel posts or Instagram Stories to showcase transformation videos to engage your audience more interactively.

WE LIKE: Abbey Laird Hair has made use of really effective before and after images to highlight the transformations available and features really informative videos showing the transformation process.

3. Create Instagram Reels & Short Tutorials

• Share quick tutorials about how to style or care for hair extensions. Reels tend to get higher engagement on Instagram, so short, 30-second clips showing easy styling tips will draw attention.
• Include behind-the-scenes videos of the extension application process to highlight your expertise.

WE LIKE: Not only do Mokha Ladies make great tutorial content, but they have a laugh doing so which in turn increases engagement in their posts.

4. Leverage User-Generated Content

• Encourage clients to tag your salon when they post about their new hair extensions. Share their posts in your Stories, showcasing real customers wearing your extensions.
• Create a branded hashtag like #SalonNameExtensions to track and share user-generated content.

5. Run Instagram Ads Targeting Local Audiences

• Use geo-targeting in Instagram ads to focus on people in your local area who are interested in beauty and hair services.
• Promote special offers on hair extensions (e.g., "10% off first hair extension service") to attract new customers.

6. Partner with Local Influencers

• Collaborate with local beauty influencers who have a following in your area. Offer them complimentary services in exchange for promoting your salon and hair extensions on their Instagram feed and stories.
• Influencers can create posts and stories showcasing their extension transformation, which can drive more traffic to your page.

WE LIKE: Extensionist Lauren Lally has collaborated with Hair Rehab London and Influencer Rhian Sugden to extend the reach of her post beyond her own 2.5k followers to nearly 606k combined followers from all collaborators.

7. Use Instagram Stories and Highlights

• Post daily Stories to keep your audience engaged. Share client transformations, FAQs about hair extensions, or promote upcoming offers.
• Create Instagram Highlights for your extensions services. This could include categories like "Client Transformations," "Extension Care Tips," and "Before & Afters."

8. Host a Giveaway or Contest

• Organize a giveaway offering a free hair extension service. To enter, participants should follow your account, like your post, and tag a friend in the comments.
• Contests are a great way to increase engagement and expand your salon’s reach to potential new clients.

9. Post Client Testimonials

• Share client testimonials and positive reviews in your Instagram posts or Stories. A happy client sharing their experience can build trust with potential customers and demonstrate the quality of your services.

10. Highlight Seasonal or Special Promotions

• Run seasonal promotions and announce them via Instagram posts and Stories. For example, offer discounts on extensions for wedding season or a holiday special.
• Create a sense of urgency with limited-time offers or "first 10 clients" deals to prompt immediate bookings.

WE LIKE: Extensionist James Wilson has a dedicated Bridal Instagram accoubt enabling him to showcase this area of expertise. We also love the use of a highlight to share reviews.

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By implementing these 10 steps, your salon can attract more hair extension clients through targeted and engaging Instagram strategies. Let us know if you’d like us to write about any of these steps in more detail!

Grow Your Salon with Hair Rehab London: Why Small UK Salons Should Sign Up for a Trade Account

As a small salon specialising in hair extensions, finding the right products to offer your clients can make all the difference. At Hair Rehab London, we understand the importance of quality, longevity, and the perfect blend that keeps your clients coming back. That’s why we’re inviting small UK-based salons like yours to take advantage of our exclusive trade account.

Why Partner with Hair Rehab London?

With years of expertise in creating premium hair extensions, Hair Rehab London has become a trusted name in the industry. We’ve won multiple awards for the quality and durability of our products, making them an easy sell for salons looking to elevate their hair extension services. Our extensions are designed to be natural-looking, long-lasting, and suitable for a wide range of hair types—whether your clients are after a subtle boost or a dramatic transformation.

By becoming a trade account holder, your salon can gain access to our award-winning range at competitive prices, ensuring you stay ahead in a growing market.

What’s in It for Your Salon?

1. Exclusive Discounts: As a trade account holder, you’ll receive special pricing, giving your salon the chance to offer premium products while maintaining healthy profit margins.

2. Premium Quality Extensions: Our human hair extensions are crafted with longevity in mind, so your clients can enjoy fuller, longer hair without worrying about frequent replacements.

3. Fast & Reliable Shipping: We know how important it is to have stock on hand, especially in a busy salon environment. With our trade account, you can count on fast, reliable shipping to keep your shelves stocked.

4. Access to the Full Range: Whether it’s tape-ins, clip-ins, or pre-bonded extensions, Hair Rehab London offers a variety of options to suit your clients’ diverse needs. As a trade account holder, you’ll have full access to all our product ranges, including exclusive new launches.

5. Marketing Support: We’re committed to helping you grow your business. Hair Rehab London provides marketing materials and brand support to help you promote our products and build a loyal customer base.

Join a Network of Professionals

When you sign up for a trade account with Hair Rehab London, you’re joining a community of expert stylists and salon owners who trust our brand to deliver results. Our extensions have been designed to blend seamlessly with natural hair, offering volume and length that your clients will love.

Ready to Elevate Your Extension Game?

Signing up for a trade account is simple and straightforward. Just visit this link, and start offering your clients the very best in hair extensions.

Take your salon to the next level with Hair Rehab London’s award-winning products, designed for professionals who demand the best. Apply for a trade account today and start reaping the rewards!