Hair Salons: 5 Steps to Increase Client Footfall this Christmas
With the festive season fast approaching, now is the perfect time to boost your salon’s footfall and attract new hair extension clients. At Hair Rehab London, we’ve supported salons for years, and we know the key to a busy and profitable Christmas period is smart, targeted marketing. These five steps will help you not only fill those appointment books but also create loyal, long-term clients who keep coming back well into the New Year. Let’s dive in!
1. Festive Offers & Bundles for Hair Extensions Everyone loves a good deal, especially during the holiday season! Create limited-time festive offers or bundles on your hair extension services. For example, offer a free scalp massage or hair care product with every full set of hair extensions. You could also create a “Christmas Glam” package that combines hair extensions with a styling session for that perfect party look. This not only adds value but also creates a sense of urgency for clients to book now before the deals end!
2. Get Social – Christmas Campaigns that Shine Your Instagram and Facebook feeds should be buzzing with festive content! Showcase transformation posts of your hair extension clients, complete with before-and-after shots. Don’t forget to use engaging captions and seasonal hashtags like #ChristmasHairGoals or #FestiveGlam. Better yet, partner with a local influencer or beauty blogger to promote your services to their audience. If you’re using Hair Rehab London extensions, tag us for extra reach and shareability! And don’t underestimate the power of Instagram stories and reels—give your followers behind-the-scenes peeks of the salon preparing for Christmas or time-lapse videos of hair extensions being fitted.
3. Create a VIP Experience for Holiday Appointments Make your clients feel extra special during the festive season by offering a VIP experience. Greet them with a complimentary glass of prosecco or a festive treat, and create an atmosphere that feels luxurious. Small touches like this create memorable experiences that clients will rave about to their friends and family, driving word-of-mouth referrals. After all, when clients feel pampered, they’re more likely to return and recommend your salon to others.
4. Leverage Your Trade Account Benefits If you’ve got a Hair Rehab London trade account, now’s the time to use the marketing materials we provide to attract new clients. From point-of-sale materials to online banners, there are plenty of ways to promote your hair extension services both in-salon and online. Don’t forget that all of our sales staff are extension specialists, meaning you’ve got expert support whenever you need it. Tap into this resource if you need advice on boosting sales or need ideas for promoting extensions during this busy season. Plus, our six-month product guarantee will give you and your clients extra peace of mind during this high-demand period.
5. Don’t Forget Email Marketing It’s easy to overlook, but email marketing is one of the most powerful ways to fill your Christmas appointment slots. Send out festive-themed newsletters to your client list with special offers, last-minute availability, and hair extension gift ideas. Encourage clients to buy gift vouchers for their loved ones or book in for their own festive transformations. Be sure to remind your regulars to secure their appointments early to avoid disappointment!
Be sure to print off our handy 5 Point Christmas Marketing Plan for Hair Salons Infographic for a quick reference to nailing your hair salon marketing this festive season.
